How is the current year fairing in terms of video spends, creative allocation, number of brand films as compared to last year. Is video marketing the booming trend for 2019 with the strong digital video growth?
GenZ are the new age customers in the young population India has, their attention span is lower, they are more technology smart and like differentiated content. How are brands using videos, their favourite medium to achieve a greater personal connect?
Its not the same TVC or sponsored shows, brands are looking at deeper engagement & story telling in the content of the show.
Platforms are creating new and unique solutions for brand engagements in their digital series or branded orginals. They are providing storytelling and deeper brand engagement
What goes into the storytelling of the brand film that inspires customers to make a purchase? How are event driven campaigns fairing in this current growth driven impact market? How is technology being applied?
Yes/No - Are brands looking into creating their own in-house studios to have more control on the content or is the commissioning route still favourable?
How are the social platforms setting up new solutions for brands for achieving higher engagement?